"Before joining J Barrett & Company, Nancy Peterson had a noteworthy high-level corporate marketing career. Nancy’s ingenuity and sales expertise are evident in everything she does as a real estate agent. Choosing Nancy as our exclusive representative was a fortunate decision. The challenge of marketing our 10-acre West Gloucester lot overlooking..."
"Before joining J Barrett & Company, Nancy Peterson had a noteworthy high-level corporate marketing career. Nancy’s ingenuity and sales expertise are evident in everything she does as a real estate agent. Choosing Nancy as our exclusive representative was a fortunate decision. The challenge of marketing our 10-acre West Gloucester lot overlooking Essex Bay was to spark a buyer’s imagination. A large land parcel is not just a setting for a house but the backdrop for an outdoors lifestyle in harmony with the land. Nancy found us those perfect buyers. How did she do it? Any J Barrett listing enjoys the exposure of their extensive marketing umbrella. Nancy’s creativity builds on that substantial base. She doesn’t rely solely on web marketing, newspapers, and magazine print-ads, effective as these are. Nancy understands that selling involves personal communications and inventive approaches. One successful idea was to send a glossy photo postcard with an aerial view of our property to residents in the Essex Bay Area. It generated a lot of buzz among West Gloucester neighbors, who spread the word to their social circles. This targeted mailing resulted in some very positive property showings with interested buyers who know the area well. Here’s a superb example of how Nancy helped potential buyers to envision how a new house would settle into the landscape. She arranged for a renowned North Shore architect to create some mock-ups of alternative building plans so that buyers could evaluate two different scenarios. Each mock-up plan had an accompanying narrative explaining the benefits of a house nestled among natural rock formations on the edge of woodlands and another sited at a higher elevation that emphasizes the coastal views. With the custom site drawings and some strategic drone shots and stunning professional photographs that Nancy orchestrated, buyers could already envision the property before stepping a foot on it. “Getting it” is a concept that Nancy uses a lot. She has terrific instincts for picking up on cues for what piques a buyer’s interest. When Nancy “gets” a client, she knows how to customize her presentation on the spot. Nancy is engaged, articulate, and enthusiastic. This is the definition of someone with the knack for selling. As sellers, we knew that anyone Nancy brought to view the land was a serious buyer with the means to follow through. She gave us prompt feedback after every showing. Finally, I’ve known Nancy for more than a decade. She has an impeccable character and a strong sense of ethics. It’s a rarity to find an entirely trustworthy real estate agent (and agency). Everything that Nancy told us as sellers and conveyed to potential buyers was fair and honest. My husband and I have complete confidence in Nancy and recommend her highly."
read more
— Seller